COCA COLA
Recycle Me
Coca-Cola needed a simple, immediate way to put recycling front of mind at the exact moment after consumption — encouraging people to take action once they finished a can of Coke. In partnership with Ogilvy, Recycle Me transformed one of the world’s most iconic logos into a direct call to action. The campaign featured a series of powerful images showing the Coca-Cola logo physically altered after cans had been crushed through the recycling process.
Turning the logo into the message
Work
The work transformed the brand’s iconic logo into a direct recycling message. Using mechanical presses, vacuums, and other crushing techniques, each can created a unique distortion of the Coca-Cola mark, reflecting the different ways people crush cans before recycling them.
Impact
Global brand campaign in partnership with OgilvyIconic Coca-Cola logo transformed into a recycling message. Distinct visual system built from physically crushed cans. High-impact executions across print, digital, social, and outdoor
Recognition
Cannes Lions Grand Prix, Print & Publishing
Cannes Lions Gold Lion, Outdoor
Clio Awards Grand Award, Out of Home / Billboard
The One Show Silver Pencil, Out of Home
D&AD Graphite Pencil + 3 Wood Pencils
Motion Design Direction
Broadcast Package Development
Editorial Collaboration
Trailer + Promo Execution
Design System Refinement
Social + Digital Extensions