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OCULUS
Oculus Rift needed to introduce virtual reality to a world that had heard about VR, but had not yet felt it.
Reintroducing Reality
Strategy
Step into Rift positioned the product as a portal, not a piece of hardware — translating emerging technology into wonder, scale, and human experience.
Impact
15M+ impressions
23 countries
50+ media vehicles
28 games with 1M+ copies sold by 2020
Recognition
Golden Trailer Award - Most Innovative Advertising
American Advertising Awards - Art Direction
American Advertising Awards - Cinematography
Brand Strategy
Brand Anthem
Social Strategy & Content
Digital Advertising
Website
POP/POS
Campaign Scope
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